AAFP Embarks On Multimillion-Dollar Branding Campaign Emphasizing Importance Of Family Medicine In National Health Care Debate
The American Academy of Family Physicians (AAFP) has inaugurated a strategic branding campaign to highlight the importance of family medicine in the national conversation on health care reform. This week the AAFP launched a $5-million dollar, advertising campaign promoting the fact that a patient-centered approach to health care leads to better disease prevention, better coordinated care and a healthier public, as well as decreased costs.
